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Case study , Design Strategy & solution

Process overview

The prompt is to design a new feature for an online banking system(web/mobile version) to help its customers to have a better understanding of their credit or debit card usage and behaviour.

The prompt is to design a new feature for an online banking system(web/mobile version) to help its customers to have a better understanding of their credit or debit card usage and behaviour.

To meet project deadlines, started with lean UX , navigating through problem understanding, solution exploration, decision-making, prototyping/testing, and result delivery phases.

To meet project deadlines, started with lean UX , navigating through problem understanding, solution exploration, decision-making, prototyping/testing, and result delivery phases.

Shaping

understanding The Problem

understanding The Problem

understanding The Problem

Diverge the soulitons

Diverge the soulitons

Diverge the soulitons

identify the user architecture’s

identify the user architecture’s

Executing

Prototyping

Prototyping

Prototyping

Remote test

Remote test

Remote test

Production

Production

Production

Remote research/interviews

According to remotr interviews research , here are some of the main pain points that users are facing when dealing with their financial management:

According to remotr interviews research , here are some of the main pain points that users are facing when dealing with their financial management:

To meet project deadlines, started with lean UX , navigating through problem understanding, solution exploration, decision-making, prototyping/testing, and result delivery phases.

To meet project deadlines, started with lean UX , navigating through problem understanding, solution exploration, decision-making, prototyping/testing, and result delivery phases.

The necessity of visiting offline banks

The necessity of visiting offline banks

The necessity of visiting offline banks

Inability to track the dynamics of the balance

Inability to track the dynamics of the balance

Inability to track the dynamics of the balance

Lack of knowledge in the spending categories

Lack of knowledge in the spending categories

Lack of knowledge in the spending categories

Financial illiteracy, etc.

Financial illiteracy, etc.

Financial illiteracy, etc.

Defining the problem

Understanding fintech market, trying to find inspirations and gaps among existing problems and solutions of online digital banking products.

Understanding fintech market, trying to find inspirations and gaps among existing problems and solutions of online digital banking products.

User research

To quickly understand the user insight and find out exactly what they need, this help to :

To quickly understand the user insight and find out exactly what they need, this help to :

creating the Process of eKYC and online accounts Opening
Presented complex financial events in easy-to-digest data visualization formats

creating the Process of eKYC and online accounts Opening
Presented complex financial events in easy-to-digest data visualization formats

User Pain-point

The refined pain-points can be summarised into Few categories:

Clearly and intuitively designed UI

A lot of banks face the problem of lack of usability, and the solutions they offer are mostly outdated and user-unfriendly, which had been mentioned a lot in the response of the online survey.

A lot of banks face the problem of lack of usability, and the solutions they offer are mostly outdated and user-unfriendly, which had been mentioned a lot in the response of the online survey.

Straight forward information :

Straightforward information :  According to the survey result, the majority of users are using online banking to check balances or keep track of their card usage, so it is very important for online banking to provide information obviously, and also visually present boring data in an interactive attention-grabbing manner.

Straightforward information :  According to the survey result, the majority of users are using online banking to check balances or keep track of their card usage, so it is very important for online banking to provide information obviously, and also visually present boring data in an interactive attention-grabbing manner.

features you wish to have

Quick balance inquiring
Easy way to copy and paste account info
Quick access to money
sending   Quick access to binfi’s

Dislikes about the online banking web app

Poor online customer service
cheap look
offline verification in the app
New Account Opening onboarding log-in issues

User Persona

findings into two user personas, which created to make focus on the right user and specified their needs and goals.

Hiba Ahmed

28 years old

As a Self-employee , I need a platform to provide me a very clear information of my financial status, and also well organise all my bank cards and easy control "

Goal and deeds

Fast access to balance information

Attractive user interface and simple workflow

Easy payment and money transfer

Frustrations

Complex and outdated UI

Vague info provided

Lack of notifications on payment due

Lets Innovate
Together

Lets Gooo

Saif Akasha

Lets Innovate
Together

Lets Gooo

Saif Akasha

Designed & Developed By SAIFAKASHA 2024

© Saif Akasha retains all rights, based in UAE - DUBAI

Designed & Developed By SAIFAKASHA 2024

© Saif Akasha retains all rights, based in UAE - DUBAI

Lets Innovate
Together

Lets Gooo

Saif Akasha

Lets Innovate
Together

Lets Gooo

Saif Akasha

Designed & Developed By SAIFAKASHA 2024

© Saif Akasha retains all rights, based in UAE - DUBAI

Designed & Developed By SAIFAKASHA 2024

© Saif Akasha retains all rights, based in UAE - DUBAI

Lets Innovate
Together

Lets Gooo

Saif Akasha

Lets Innovate
Together

Lets Gooo

Saif Akasha

Designed & Developed By SAIFAKASHA 2024

© Saif Akasha retains all rights, based in UAE - DUBAI

Designed & Developed By SAIFAKASHA 2024

© Saif Akasha retains all rights, based in UAE - DUBAI